Dr. CB Bhattacharya, founder and director of the Center for Sustainable Business, is the H.J. Zoffer Chair in Sustainability and Ethics at the Joseph M. Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. Bhattacharya has published over 100 articles and has over 32,000 citations per Google Scholar. His latest book, entitled Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value, was published by Routledge in 2019. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press.